Corey Besmer
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The 15 Minute Window: How Sacramento HVAC Companies Win or Lose a Customer Before They Even Call
It’s a 100 degree afternoon in July. A homeowner in Elk Grove walks in from work and the house feels wrong. Warm air is blowing out of the vents instead of cold. Within about fifteen minutes, that homeowner has pulled out their phone, searched “AC repair near me,” and started calling down a list of…
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How Roofing Companies in Sacramento Can Get More Leads Without Relying on Referrals
If you run a roofing company in Sacramento or Placer County and you’re searching for ways to generate more leads, you’ve probably already tried the obvious moves: asking happy customers for referrals, maybe boosting a Facebook post here and there. Referrals are great. They’re also not a strategy you can control, scale, or turn on…
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6 Reasons Sacramento and Placer County Businesses’ Video Ads Fall Flat
Local businesses in Sacramento and Placer County often struggle to convert views from video ads into calls due to six key issues: ads appearing too commercial, lacking a strong hook, relying on single videos, poor content structure, targeting the wrong audience, and tracking ineffective metrics. To achieve real results, treat video marketing as a cohesive…
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Why Your Video Content Isn’t Working (And How to Fix It)
Many businesses struggle with video marketing due to common issues, including poor engagement tactics, inadequate targeting, and ineffective measurement. A systematic approach is essential for achieving success.
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Wildfire Season Prep: What Placer County Homeowners Are Searching For Right Now
Every July, something predictable happens in the Placer County foothills. Homeowners in Auburn, Rocklin, Loomis, Newcastle, and Granite Bay start Googling defensible space, ember-resistant roofing, and “how to fireproof my yard”. Not because a fire is burning nearby yet, but because they can smell the season starting. That search volume is real, it’s local, and…
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Why Referrals Alone Aren’t Enough for Sacramento and Placer County Contractors Anymore
For years, the playbook for a roofer, electrician, HVAC company, or remodeler was simple: do great work, and the referrals take care of themselves. That still matters, and it always will. But if you’ve noticed your phone ringing less than it used to, or you’re finding yourself bidding against three other contractors for jobs that…
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Sacramento’s Best Video Production Company
You guessed it. It’s us. Soul Original Media is the Sacramento’s best option for video production (in our humble opinion)! We could go on and on about all the reasons–but first, let’s talk about you. After all, I’m guessing you’re not here because you want to watch us pat ourselves on the back. You probably…
Soul Original Media 